34 SEO Tools to be More Efficient

SEO Professional Tools

Despite SEOcrawl principally being composed of 9 SEO products, these can be used to achieve a wide variety of objectives, functions and processes. For this reason, in this article you can find a summary of the 34 SEO tools and functionalities to discover in SEOcrawl. We’ve poured all our enthusiasm, effort and care into each of them, so that they are as useful as possible, helping you to be more efficient and, above all, achieve better results.

Data Warehouse

Search Console stores 16 months of data by default and has different limits which may cause limitations when working with data. However, in SEOcrawl, by working directly with the API many of these limits don’t apply. We download and securely store your data so you can consult years and years of your Search Console and Google Analytics data history. This means you’ll always have a secure copy of your data to be consulted as necessary.

SEO Data Warehouse
Thanks to SEOcrawl’s Data Warehouse, the Dashboard shows data from 2020, 2021 and 2022 rather than just the 16 months offered by Search Console.

It is important to stress that no one else can access your data, except you. They aren’t stored in a joint database or shared with third parties. They are stored with the same levels of security as you would expect at a bank and only you can access them. For us this is key as SAFETY is our number one value.

SEO Dashboard

Each day, SEO professionals spend many hours analysing data to detect opportunities and trends. What used to involve dozens of hours of research has now been reduced to a matter of seconds thanks to SEOcrawl’s SEO Dashboard which gives you a summary of the important KPIs and all the information you need at your fingertips.

Complete SEO Dashboard
Example of SEOcrawl’s SEO Dashboard, which you’ll soon be able to customise to include the widgets that are most relevant for you and your project.

Most importantly, all the information is traceable, meaning you can click on it to access all the details, such as reports on the keyword, url, country or device.

Below, we’ll give you more details about each of the SEO Dashboard blocks in turn so you can find out more and get the most out of them.

SEO Targets and Forecasts

The best way to improve results is to set a goal and then make a plan to achieve it. Thanks to the SEOcrawl targets system, you can set a monthly click target, and each day you can check the percentage completed. This will give you an idea of how close you are to achieving your target and let you know if you need to rethink your strategies. Also, using SEO Forecasts, you can see if a month is on the right track or if you have to act to reverse a trend.

SEO Targets
In the image we’ve defined 5,000 clicks as our monthly traffic target. On the day of the image, we had achieved 3% of the target. 

MoM (Month over Month) y Yoy (Year over Year)

There’s no point in looking at one month’s performance if it is not put into context with the growth trend. That’s why the SEO Dashboard shows the MoM and YoY metrics.

  • MoM: The month over month (monthly growth) compares the current month’s growth with the same period of the previous month.
  • YoY: The year over year (yearly growth) compares the current month’s growth with the same period of the previous year.
Month over Month SEO
In SEO Dashboard you can view the MoM and YoY metrics each day and in real time.

Changes and Trends in Keywords and Urls

After an update, you get an 30% increase or decrease in traffic, but then what? You used to have to spend hours and hours researching the reason behind this change, creating Data Studio to analyse everything and then draw conclusions…not anymore! With SEOcrawl you can access this analysis in real time and with all the keyword or url changes.

SEO changes
With SEO Dashboard you can see both positive and negative keyword and url changes.

And if you want to expand the information, simply click on “View all” to access a page with all the detailed information. You can also apply different kinds of filters (tags, country, etc.).

SEO Trends
Thanks to the heat map and the absolute and relative (%) changes you can check what is happening to your project in a matter of seconds.

But that’s not all!

Unlike Data Studio and Search Console, instead of just looking at the data, you can use SEOcrawl to analyse both keywords and urls in detail to understand the reason behind each change.

URL View

In url view, you can see many very useful functionalities:

  • Simulation of the search result
  • Web health information with technical recommendations
  • Indexing API to check when GoogleBot last visited your website
  • Performance section with full details of keywords, countries, devices and trends
Detailed view of the url SEO
Detailed view of the complete url SEO analysis.

Keyword View

This view provides you with all the details for a keyword:

  • Searches per month = impressions if the keyword is in the top 10
  • Market share and growth potential
  • Historical monthly evolution of each year and monthly evolution of each metric
  • Trends and distribution by country, device, etc.
SEO Keyword View
Keyword view (contains “sitemap”) with all details.

Automatic Keyword and Url Tagging

When working on small projects, it’s easy to carry out a manual analysis, keyword by keyword. But to make this process scalable you have to speed up this process. That’s why with our tagging system you can automate tags for keywords and urls based on rules. Here is an example with SEOcrawl:

  • Core: “software SEO”, “dashboard SEO”, “reporting SEO”
  • Branded: “seocrawl”, “seo crawl”
  • and so on, both with keywords and urls.
Automate SEO tags
Using the “rules” system, you can automate the tagging of keywords and urls, both for those that exist already and for those that will appear in the future.

Brand vs Non-Brand Report

Once the automation of tags is complete, you can start generating very useful reports in a matter of seconds. The first aspect we recommend analysing is brand vs non-brand, which shows the performance of both keyword groups in the graph and in tabs so that the exact keyword data can be consulted.

Click performance graph, comparing brand and non-brand traffic.
Click performance graph, comparing brand and non-brand traffic.

But what if you want to see exactly which keywords are in each group? It’s easy! You just have to scroll down a little to view all the information in detail.

Branded Keywords
Branded keywords report

Top Tags (Performance by Groups)

The tagging system doesn’t only cover brand and non-brand keywords. You can tag “core” keywords, “blog” keywords or urls, by cluster, etc. In the top tags report you can view this information in detail both by keywords and by url.

SEO top tags
Performance report for the top 5 keyword tags.

Similarly to the brand vs non-brand keywords report, you can see each group in detail.

SEO tags by groups
Report on the 5 most important keyword groups.

And you know what? You don’t need to go to this page to see the performance because all the information can be accessed directly via SEO Dashboard.

SEO Visibility Index

One of the greatest fears of any SEO professional is algorithm updates, because you never know how they’ll affect you. To make this process as painless as possible and keep everything on track, we’ve created the SEO visibility index, which relates the unique number of keywords positioned with the total number of impressions. It also gives you the option to mark both Google updates and custom annotations on the graph to give you all the information in the same place.

SEO visibility index in detail
Example of SEOcrawl’s SEO visibility index with selected algorithm updates.

In itself, this information may not give you much detail unless there is a sharp rise or fall. This is where keyword distribution comes in..

Keyword Distribution by Position

The keyword distribution by position graph provides us with details about SEO visibility. It reveals how many keywords we have in each position.

  • top-3
  • 4-10
  • 11-20
  • 21-50
  • 51-50
SEO keywords distribution graph
Example of the keyword distribution by position graph with the different groups.

And what if you want to see it in detail? No problem! You can see exactly which keywords are part of each group as well as which keywords have improved or worsened. You can even check the new and lost keywords that you have generated.

SEO keywords in the top 3
Sample of the keywords that are in the top 3.

New and Lost Keywords

Whether there is a Google update or not, there are always daily fluctuations. There are keywords that appear and keywords that disappear. Being able to take advantage of these insights and know exactly which keywords have appeared or have stopped positioning is key to understanding the progress of your project. You can access all this information on the new and lost keywords page and via the “new” and “lost” tab of the visibility index.

New and lost keywords
New and lost keywords report with the total number of new keywords and the clicks and impressions they have generated.
Lost SEO keywords
Example of a lost SEO keywords report.

But what is the real key to a SEO project? It is being able to see that the actions you implement are delivering the desired results. At the moment, this is a manual process that requires a lot of time and resources. However, soon, this will no longer be the case! Thanks to SEOcrawl’s SEO annotations this process will be 100% automatic and much more efficient.

SEO Annotations and SEO Performance Measurement

Each week, you carry out dozens of implementations (changes to titles, meta descriptions, headings, new content, etc.). How can you measure what works and what doesn’t to obtain the SEO results? It’s really straightforward.

1) Open the “SEO annotations” page. Here you’ll see a summary of the performance of all the changes you’ve made, as well as the impact of the official Google updates.

SEO Annotations
Overall view of the SEO annotations system.

2) Click on “add annotation”. This allows you to assign a title to the change and inform the system about which part of the website has been affected, when the change was made, and who should receive the results.

Add SEO annotation
Example of the SEO annotations system.

Finally, all that remains is to get your results. These will be available both in the annotations section and via email, 7, 30, and 60 days after adding the annotation.

SEO annotations results
Thanks to this visualisation, you can see the exact results achieved before the implementation and the results that you have achieved thanks to the change.

SEO International

Working on an international project requires a lot of work, on translations, technical aspects and content for example. This is why we’ve done our best to help you. How have we done it?

  • SEO International section with country distribution
  • SEO Dashboard that can be filtered by country
  • Hreflang checker for technical excellence

Find out more below!

SEO International Dashboard

On the SEO International Dashboard you can see the distribution of clicks, impressions, CTR and average position by country. All the above is shown on a heat map making it much more visual and useful when it comes to analysing data.

SEO International Dashboard
SEO International Dashboard with the distribution of SEO metrics by country.

And what if you want to find out the performance in a specific country? Easy peasy! Simply click on any country and you’ll see the same initial SEO Dashboard, but filtered for the specific country.

Example of SEO Dashboard for United States
Example of SEO Dashboard filtered for the United States.

Hreflang Checker

As you’ll know, hreflang tags are a crucial element for implementing an international SEO strategy. To use the checker, simply go to the crawler, enter a url and go to the “International” section which will show you if these tags have been implemented correctly.

Hreflang tag checker
Example of the hreflang checker for the domain “compramostucoche.es”.

Keywords Map

One of the top priorities for SEO teams is to increase the average position and bring it to the top. This is achieved through Link Building campaigns, technical improvements, speed, etc. But how can you measure it? Using the keywords map you can see all the keywords you want as well as the average position each month. Furthermore, using the colour map you can see if they’re improving or not.

  • 1-3: Green
  • 4-10: Orange
  • +10: Red
SEO Heat Maps
Map of SEO keywords with the monthly average position and distribution by colour.

Analysing data without a heat map is challenging as it’s very difficult to make sense of everything without the visual aid and you end up wasting time analysing data piece by piece. Here’s an example:

SEO heat maps

Analysing data without a heat map is challenging as it’s very difficult to make sense of everything without the visual aid and you end up wasting time analysing data piece by piece. Here’s an example:

SEO keywords without heat map
Keywords without the heat map system.

Let’s see what happens when we activate the heat map.

SEO heat map
Heat map activated.

There we go! Suddenly, you gain a lot of insights:

  • “how to find sitemap of a website” is the number 1 keyword for clicks with 223 clicks
  • “find sitemap” is a keyword with a high volume of impressions (536), but with a low CTR and number of clicks
  • As “seocrawl” is a branded keyword its CTR is well above the average (73.33%)

Rank Tracker

One of the things that SEO professionals are totally obsessed with is monitoring the performance of their keywords to detect trends, sudden changes and make the most of opportunities. This is why, at SEOcrawl, we’ve made this task really easy, but at the same time very powerful. We’ve created 3 rank trackers (keywords, urls and folders) so that you can keep tabs on everything.

Keyword Rank Tracker

Use the keyword rank tracker to see all your keywords analysed with the heat map and the trends. Above all, it allows you to work with the details of the data itself, filtering by tag, average position, number of clicks, putting the data in order and carrying out many different operations (even exporting them!).

Keywords Rank Tracker
Keywords Rank Tracker

Url Rank Tracker

Just as you can analyse keywords, you can also carry out the same process with urls to gain an understanding of how your project’s most important pages are fluctuating. Not only can you find out what works best, but you can also check what is increasing or decreasing the most to be able to act on this information fast.

Url Rank Tracker
Url Rank Tracker

Folder Rank Tracker

If you liked the idea of the keyword and url rank trackers, you’re going to love the folder tracker. This basically automatically analyses the hierarchy of your website in its entirety, puts it in order and adds the grouped performance so that you can see it in tree format. It is all presented in order so that you can tell exactly which folders and urls have seen an increase or fall in traffic.

Top SEO folders
Visualisation of SEOcrawl’s top folders and structure.

You can see straight away that the domain as a whole has had an increase of 184 clicks and 80k impressions. When you open the first tree structure, you can see that most of the increase in traffic came from the English version of the website. If you keep opening the structures, you’ll see that the sitemap article had the greatest increase in clicks and in impressions, along with four other articles in English. Get your hands on all this information in mere seconds!

Performance by Device

Are you wondering what devices your users use to access your content? Got a high position on desktop devices but aren’t doing so well on mobiles? Find all the answers in this performance by device report.

SEO devices
Distribution of organic traffic by device.

SEO Opportunities

You’ve corrected any technical errors, you’ve created content…so what next? Working with SEO opportunities is one of the most efficient techniques in the world of web positioning. It basically means identifying key words with a high volume of impressions and a low number of clicks and CTR, i.e. lots of people see your page in the search results, but very few click on it. Using this report you can identify these key words and work on them in detail so that they receive the traffic they deserve.

SEO opportunities
SEO opportunities report showing the keywords that have a high volume of impressions, but very few clicks.

But that’s not all…! If you want, you can find out even more detail and apply country and traffic filters to obtain the exact information you need.

For example:

  • keywords in the United States
  • that have
  • and are in the top 20

The result? A list of words ready to be optimised upon.

SEO filters
List of keywords with the filters applied.

SEO Questions

Many of the keywords that are searched for in Google are questions and things that the user doesn’t know and wants to find out. Using the SEO Questions report you can identify all the keywords that come up in questions in Spanish or English to work on them (how, who, why, when, etc.).

SEO Questions
SEO questions report with all the identified keywords.

SEO Cannibalisation

One of the greatest challenges for SEO teams is getting users to go where we want them to. However, sometimes this is held up by SEO cannibalisations, the urls that position for keywords, but shouldn’t. To make this process as efficient as possible, we’ve implemented a system to help you:

  • If a keyword appears and it has impressions, but doesn’t receive a significant percentage of clicks, we don’t show it.
  • By default, we always show the click and impressions distribution so you can see exactly how the traffic for a keyword is distributed between the different urls.
SEO Cannibalisation
SEO cannibalisation module with the different keywords and the urls that are cannibalising.

Team Management

It can take somewhere between one and five hours to prepare and send a SEO report. However, thanks to SEOcrawl, you and your team can access as many reports as you like, ready to send. Moreover, the whole team can be in the same place. And if you’re a SEO agency, it’s even better. You can invite all your clients so that each one can only see their specific project. Currently, we have three roles:

  • Client: Can access all reports, but cannot make changes.
  • Member: Can access and edit all reports.
  • Administrator: Can access reports, edit them and administrate the members of the team.

Own Brand

As you might imagine, we’ve put a lot of effort and passion into creating our logo. However, it’s not the logo we want you to see. Your logo is far, far better! To add it, simply use the following steps:

  • Click profile > Customisation > then add your logo.
Customised logo
Fictitious example of SEOcrawl results with the logo and customised colours of Nike.com

SEO Task Management

One of the biggest challenges for SEO teams is ensuring that the recommendations they make are implemented. To make sure this happens, the tasks and priorities have to be well organised and documented. We have created three sections to make this as simple as possible:

  • Task (board): Main view of the task board, shown in list format or in Kanban.
  • Backlog: A list where you can note down all your ideas, and when you’re ready to work on one you can move it to the task board.
  • Archive: Once the tasks are completed, rather than disappearing, you can archive them in the order of their implementation dates.

In the following image you can see that we developed SEOcrawl using our own system, which shows that it works very efficiently!

SEO tasks in Kanban view.
SEO task module in Kanban format.

This system may be very similar to others that already exist. However there’s one major difference: it is linked to the SEO annotations system so that you can measure all your implementations! Once you complete a task and move it to “done”, the system will ask you if you want to add an annotation to it.

Add SEO annotation
SEOcrawl will help you to register and measure all the changes with very little effort.

You might be wondering, what can I include in each task? And the answer is… anything you want!

  • Status
  • Person responsible
  • Tag
  • Target date
  • Priority
  • Description
  • Attachments
  • Subtasks
  • Comments
  • and much, much more!
SEO tasks in individual format
Example of an individual task with all the details.

SEO Crawler

At the moment, you can make the most of a SEO crawler for a fully complete page. However, we’re already working on a total crawler for the website with powerful dashboards and a whole panel of insights. It’s going to be incredible! What can you find in the crawler? Just read on!

Web Health

In the web health section you can view all the indexing part extracted from your own crawler (status code, robots.txt blocking, etc.), the simulation of search results, the Mobile Friendly API results as well as a summary of top errors, top warnings and passed audits.

SEO crawler
Overall view of SEOcrawl’s SEO crawler

If you want to find out more about any of the insights obtained, simply go to the top part of the screen and you’ll see the error and warnings panel. Here you can even create a task and this will be documented automatically.

SEO errors
View of all the SEO errors on SEOcrawl’s landing page.

Headers and On Page

The On Page part doesn’t just show you all the headers, it also displays the errors and warnings filtered for this category (on-page).

Headers and on page SEO
Summary of all the SEO headers and their counts.

Internal and External Links

Just as there is an on-page section, here you can also view a complete summary of the url’s internal and external links. That is, how many links to other urls (internal and external) do you have and what are their characteristics?

Internal and external SEO links
Internal and external links module displaying all the details.

This is much more like the structured markup checker (Schema), the Open Graph checker, Twitter Tag, the SEO International module for checking hreflang, etc.

SEO Monitor

It’s amazing having access to all the data and being able to analyse it. However, very often things can happen that are out of our control, meaning that we lose all our hard work.

Such as:

  • A page disappears
  • Robots.txt are deleted
  • A page moves to being in “no index”
  • The url of a top-url changes

All of these events can lead to an immediate fall in traffic and in the website’s income, which is why it is ESSENTIAL to be able to control these changes. This is why we’ve created the SEO Monitor, an excellent system that monitors the most important urls on your website and warns you if there are any changes.

SEO monitor
SEOcrawl’s SEO Monitor Dashboard.

Furthermore, each project user can decide which notifications they want to receive and how often they want to be notified.

SEO changes
Summary of all the elements that SEO Monitor can monitor and frequency of receiving the notifications, which can be customised.

Automatic Weekly and Monthly SEO Report

We’ve saved one of the most important functionalities until last. The automatization of a SEO report. Despite the fact we’re working on a completely new, powerful design, at the moment you can already receive a full report with all the most important changes via email for each project on a weekly or monthly basis.

Example of a full SEOcrawl SEO report (monthly and weekly).
Example of a full SEOcrawl SEO report (monthly and weekly).

And that’s not all…this is only the beginning. Each week we’re adding more and more tools, allowing you to use your time more efficiently and make the most of the wonderful world of SEO. Is there anything else you’d like to see? Please just get in touch and we can look into implementing your idea.

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About the author

David Kaufmann
David Kaufmann
Conocí el SEO por primera vez en 2011 y, desde entonces, ha sido una gran parte de mi vida, ya que es algo que me apasiona por completo. Es un placer ser el CEO de SEOcrawl, un innovador software de SEO todo en uno que está cambiando la forma en que las empresas administran sus estrategias de SEO.

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