Despite SEOcrawl principally being composed of 9 SEO products, these can be used to achieve a wide variety of objectives, functions and processes. For this reason, in this article you can find a summary of the 34 SEO tools and functionalities to discover in SEOcrawl. We’ve poured all our enthusiasm, effort and care into each of them, so that they are as useful as possible, helping you to be more efficient and, above all, achieve better results.
Table of Contents
Data Warehouse
Search Console stores 16 months of data by default and has different limits which may cause limitations when working with data. However, in SEOcrawl, by working directly with the API many of these limits don’t apply. We download and securely store your data so you can consult years and years of your Search Console and Google Analytics data history. This means you’ll always have a secure copy of your data to be consulted as necessary.
It is important to stress that no one else can access your data, except you. They aren’t stored in a joint database or shared with third parties. They are stored with the same levels of security as you would expect at a bank and only you can access them. For us this is key as SAFETY is our number one value.
SEO Dashboard
Each day, SEO professionals spend many hours analysing data to detect opportunities and trends. What used to involve dozens of hours of research has now been reduced to a matter of seconds thanks to SEOcrawl’s SEO Dashboard which gives you a summary of the important KPIs and all the information you need at your fingertips.
Most importantly, all the information is traceable, meaning you can click on it to access all the details, such as reports on the keyword, url, country or device.
Below, we’ll give you more details about each of the SEO Dashboard blocks in turn so you can find out more and get the most out of them.
SEO Targets and Forecasts
The best way to improve results is to set a goal and then make a plan to achieve it. Thanks to the SEOcrawl targets system, you can set a monthly click target, and each day you can check the percentage completed. This will give you an idea of how close you are to achieving your target and let you know if you need to rethink your strategies. Also, using SEO Forecasts, you can see if a month is on the right track or if you have to act to reverse a trend.
MoM (Month over Month) y Yoy (Year over Year)
There’s no point in looking at one month’s performance if it is not put into context with the growth trend. That’s why the SEO Dashboard shows the MoM and YoY metrics.
- MoM: The month over month (monthly growth) compares the current month’s growth with the same period of the previous month.
- YoY: The year over year (yearly growth) compares the current month’s growth with the same period of the previous year.
Changes and Trends in Keywords and Urls
After an update, you get an 30% increase or decrease in traffic, but then what? You used to have to spend hours and hours researching the reason behind this change, creating Data Studio to analyse everything and then draw conclusions…not anymore! With SEOcrawl you can access this analysis in real time and with all the keyword or url changes.
And if you want to expand the information, simply click on “View all” to access a page with all the detailed information. You can also apply different kinds of filters (tags, country, etc.).
But that’s not all!
Unlike Data Studio and Search Console, instead of just looking at the data, you can use SEOcrawl to analyse both keywords and urls in detail to understand the reason behind each change.
URL View
In url view, you can see many very useful functionalities:
- Simulation of the search result
- Web health information with technical recommendations
- Indexing API to check when GoogleBot last visited your website
- Performance section with full details of keywords, countries, devices and trends
Keyword View
This view provides you with all the details for a keyword:
- Searches per month = impressions if the keyword is in the top 10
- Market share and growth potential
- Historical monthly evolution of each year and monthly evolution of each metric
- Trends and distribution by country, device, etc.
Automatic Keyword and Url Tagging
When working on small projects, it’s easy to carry out a manual analysis, keyword by keyword. But to make this process scalable you have to speed up this process. That’s why with our tagging system you can automate tags for keywords and urls based on rules. Here is an example with SEOcrawl:
- Core: “software SEO”, “dashboard SEO”, “reporting SEO”
- Branded: “seocrawl”, “seo crawl”
- and so on, both with keywords and urls.
Brand vs Non-Brand Report
Once the automation of tags is complete, you can start generating very useful reports in a matter of seconds. The first aspect we recommend analysing is brand vs non-brand, which shows the performance of both keyword groups in the graph and in tabs so that the exact keyword data can be consulted.
But what if you want to see exactly which keywords are in each group? It’s easy! You just have to scroll down a little to view all the information in detail.
Top Tags (Performance by Groups)
The tagging system doesn’t only cover brand and non-brand keywords. You can tag “core” keywords, “blog” keywords or urls, by cluster, etc. In the top tags report you can view this information in detail both by keywords and by url.
Similarly to the brand vs non-brand keywords report, you can see each group in detail.
And you know what? You don’t need to go to this page to see the performance because all the information can be accessed directly via SEO Dashboard.
SEO Visibility Index
One of the greatest fears of any SEO professional is algorithm updates, because you never know how they’ll affect you. To make this process as painless as possible and keep everything on track, we’ve created the SEO visibility index, which relates the unique number of keywords positioned with the total number of impressions. It also gives you the option to mark both Google updates and custom annotations on the graph to give you all the information in the same place.
In itself, this information may not give you much detail unless there is a sharp rise or fall. This is where keyword distribution comes in..
Keyword Distribution by Position
The keyword distribution by position graph provides us with details about SEO visibility. It reveals how many keywords we have in each position.
- top-3
- 4-10
- 11-20
- 21-50
- 51-50
And what if you want to see it in detail? No problem! You can see exactly which keywords are part of each group as well as which keywords have improved or worsened. You can even check the new and lost keywords that you have generated.
New and Lost Keywords
Whether there is a Google update or not, there are always daily fluctuations. There are keywords that appear and keywords that disappear. Being able to take advantage of these insights and know exactly which keywords have appeared or have stopped positioning is key to understanding the progress of your project. You can access all this information on the new and lost keywords page and via the “new” and “lost” tab of the visibility index.
But what is the real key to a SEO project? It is being able to see that the actions you implement are delivering the desired results. At the moment, this is a manual process that requires a lot of time and resources. However, soon, this will no longer be the case! Thanks to SEOcrawl’s SEO annotations this process will be 100% automatic and much more efficient.
SEO Annotations and SEO Performance Measurement
Each week, you carry out dozens of implementations (changes to titles, meta descriptions, headings, new content, etc.). How can you measure what works and what doesn’t to obtain the SEO results? It’s really straightforward.
1) Open the “SEO annotations” page. Here you’ll see a summary of the performance of all the changes you’ve made, as well as the impact of the official Google updates.
2) Click on “add annotation”. This allows you to assign a title to the change and inform the system about which part of the website has been affected, when the change was made, and who should receive the results.
Finally, all that remains is to get your results. These will be available both in the annotations section and via email, 7, 30, and 60 days after adding the annotation.
SEO International
Working on an international project requires a lot of work, on translations, technical aspects and content for example. This is why we’ve done our best to help you. How have we done it?
- SEO International section with country distribution
- SEO Dashboard that can be filtered by country
- Hreflang checker for technical excellence
Find out more below!
SEO International Dashboard
On the SEO International Dashboard you can see the distribution of clicks, impressions, CTR and average position by country. All the above is shown on a heat map making it much more visual and useful when it comes to analysing data.
And what if you want to find out the performance in a specific country? Easy peasy! Simply click on any country and you’ll see the same initial SEO Dashboard, but filtered for the specific country.
Hreflang Checker
As you’ll know, hreflang tags are a crucial element for implementing an international SEO strategy. To use the checker, simply go to the crawler, enter a url and go to the “International” section which will show you if these tags have been implemented correctly.
Keywords Map
One of the top priorities for SEO teams is to increase the average position and bring it to the top. This is achieved through Link Building campaigns, technical improvements, speed, etc. But how can you measure it? Using the keywords map you can see all the keywords you want as well as the average position each month. Furthermore, using the colour map you can see if they’re improving or not.
- 1-3: Green
- 4-10: Orange
- +10: Red
Analysing data without a heat map is challenging as it’s very difficult to make sense of everything without the visual aid and you end up wasting time analysing data piece by piece. Here’s an example:
SEO heat maps
Analysing data without a heat map is challenging as it’s very difficult to make sense of everything without the visual aid and you end up wasting time analysing data piece by piece. Here’s an example:
Let’s see what happens when we activate the heat map.
There we go! Suddenly, you gain a lot of insights:
- “how to find sitemap of a website” is the number 1 keyword for clicks with 223 clicks
- “find sitemap” is a keyword with a high volume of impressions (536), but with a low CTR and number of clicks
- As “seocrawl” is a branded keyword its CTR is well above the average (73.33%)
Rank Tracker
One of the things that SEO professionals are totally obsessed with is monitoring the performance of their keywords to detect trends, sudden changes and make the most of opportunities. This is why, at SEOcrawl, we’ve made this task really easy, but at the same time very powerful. We’ve created 3 rank trackers (keywords, urls and folders) so that you can keep tabs on everything.
Keyword Rank Tracker
Use the keyword rank tracker to see all your keywords analysed with the heat map and the trends. Above all, it allows you to work with the details of the data itself, filtering by tag, average position, number of clicks, putting the data in order and carrying out many different operations (even exporting them!).
Url Rank Tracker
Just as you can analyse keywords, you can also carry out the same process with urls to gain an understanding of how your project’s most important pages are fluctuating. Not only can you find out what works best, but you can also check what is increasing or decreasing the most to be able to act on this information fast.
Folder Rank Tracker
If you liked the idea of the keyword and url rank trackers, you’re going to love the folder tracker. This basically automatically analyses the hierarchy of your website in its entirety, puts it in order and adds the grouped performance so that you can see it in tree format. It is all presented in order so that you can tell exactly which folders and urls have seen an increase or fall in traffic.
You can see straight away that the domain as a whole has had an increase of 184 clicks and 80k impressions. When you open the first tree structure, you can see that most of the increase in traffic came from the English version of the website. If you keep opening the structures, you’ll see that the sitemap article had the greatest increase in clicks and in impressions, along with four other articles in English. Get your hands on all this information in mere seconds!
Performance by Device
Are you wondering what devices your users use to access your content? Got a high position on desktop devices but aren’t doing so well on mobiles? Find all the answers in this performance by device report.
SEO Opportunities
You’ve corrected any technical errors, you’ve created content…so what next? Working with SEO opportunities is one of the most efficient techniques in the world of web positioning. It basically means identifying key words with a high volume of impressions and a low number of clicks and CTR, i.e. lots of people see your page in the search results, but very few click on it. Using this report you can identify these key words and work on them in detail so that they receive the traffic they deserve.
But that’s not all…! If you want, you can find out even more detail and apply country and traffic filters to obtain the exact information you need.
For example:
- keywords in the United States
- that have
- and are in the top 20
The result? A list of words ready to be optimised upon.
SEO Questions
Many of the keywords that are searched for in Google are questions and things that the user doesn’t know and wants to find out. Using the SEO Questions report you can identify all the keywords that come up in questions in Spanish or English to work on them (how, who, why, when, etc.).
SEO Cannibalisation
One of the greatest challenges for SEO teams is getting users to go where we want them to. However, sometimes this is held up by SEO cannibalisations, the urls that position for keywords, but shouldn’t. To make this process as efficient as possible, we’ve implemented a system to help you:
- If a keyword appears and it has impressions, but doesn’t receive a significant percentage of clicks, we don’t show it.
- By default, we always show the click and impressions distribution so you can see exactly how the traffic for a keyword is distributed between the different urls.
Team Management
It can take somewhere between one and five hours to prepare and send a SEO report. However, thanks to SEOcrawl, you and your team can access as many reports as you like, ready to send. Moreover, the whole team can be in the same place. And if you’re a SEO agency, it’s even better. You can invite all your clients so that each one can only see their specific project. Currently, we have three roles:
- Client: Can access all reports, but cannot make changes.
- Member: Can access and edit all reports.
- Administrator: Can access reports, edit them and administrate the members of the team.
Own Brand
As you might imagine, we’ve put a lot of effort and passion into creating our logo. However, it’s not the logo we want you to see. Your logo is far, far better! To add it, simply use the following steps:
- Click profile > Customisation > then add your logo.
SEO Task Management
One of the biggest challenges for SEO teams is ensuring that the recommendations they make are implemented. To make sure this happens, the tasks and priorities have to be well organised and documented. We have created three sections to make this as simple as possible:
- Task (board): Main view of the task board, shown in list format or in Kanban.
- Backlog: A list where you can note down all your ideas, and when you’re ready to work on one you can move it to the task board.
- Archive: Once the tasks are completed, rather than disappearing, you can archive them in the order of their implementation dates.
In the following image you can see that we developed SEOcrawl using our own system, which shows that it works very efficiently!
This system may be very similar to others that already exist. However there’s one major difference: it is linked to the SEO annotations system so that you can measure all your implementations! Once you complete a task and move it to “done”, the system will ask you if you want to add an annotation to it.
You might be wondering, what can I include in each task? And the answer is… anything you want!
- Status
- Person responsible
- Tag
- Target date
- Priority
- Description
- Attachments
- Subtasks
- Comments
- and much, much more!
SEO Crawler
At the moment, you can make the most of a SEO crawler for a fully complete page. However, we’re already working on a total crawler for the website with powerful dashboards and a whole panel of insights. It’s going to be incredible! What can you find in the crawler? Just read on!
Web Health
In the web health section you can view all the indexing part extracted from your own crawler (status code, robots.txt blocking, etc.), the simulation of search results, the Mobile Friendly API results as well as a summary of top errors, top warnings and passed audits.
If you want to find out more about any of the insights obtained, simply go to the top part of the screen and you’ll see the error and warnings panel. Here you can even create a task and this will be documented automatically.
Headers and On Page
The On Page part doesn’t just show you all the headers, it also displays the errors and warnings filtered for this category (on-page).
Internal and External Links
Just as there is an on-page section, here you can also view a complete summary of the url’s internal and external links. That is, how many links to other urls (internal and external) do you have and what are their characteristics?
This is much more like the structured markup checker (Schema), the Open Graph checker, Twitter Tag, the SEO International module for checking hreflang, etc.
SEO Monitor
It’s amazing having access to all the data and being able to analyse it. However, very often things can happen that are out of our control, meaning that we lose all our hard work.
Such as:
- A page disappears
- Robots.txt are deleted
- A page moves to being in “no index”
- The url of a top-url changes
All of these events can lead to an immediate fall in traffic and in the website’s income, which is why it is ESSENTIAL to be able to control these changes. This is why we’ve created the SEO Monitor, an excellent system that monitors the most important urls on your website and warns you if there are any changes.
Furthermore, each project user can decide which notifications they want to receive and how often they want to be notified.
Automatic Weekly and Monthly SEO Report
We’ve saved one of the most important functionalities until last. The automatization of a SEO report. Despite the fact we’re working on a completely new, powerful design, at the moment you can already receive a full report with all the most important changes via email for each project on a weekly or monthly basis.
And that’s not all…this is only the beginning. Each week we’re adding more and more tools, allowing you to use your time more efficiently and make the most of the wonderful world of SEO. Is there anything else you’d like to see? Please just get in touch and we can look into implementing your idea.
