How To Analyze Web Traffic (Branded vs Non-Branded)

Cómo analizar tráfico brand y non-brand con SEOcrawl

When analyzing the progress of a web project, it is essential to separate branded and non-branded traffic in order to read the data correctly, but it is not always easy to do so. In SEOcrawl we have launched a new report that will allow you to know what percentage of your traffic responds to branded and non-branded searches, which will help you make better strategic decisions. Do you want to know how it works? Let’s take a look.

Tag Your Keywords Appropriately

A correct tagging of your project’s keywords will make your life much easier when it comes to traffic segmentation and analysis. Learn how to do it step by step:

With SEOcrawl’s new functionality you only have to invest a few seconds at the beginning of the project and shazam! All your keywords are automatically tagged.

Open the keyword report (Rank Tracker) of your project in SEOcrawl by clicking on “Top” and “Keywords” and click on the “Manage tags” button at the top right. You will see a window like this one:

Manage Tags in SEOcawl

The first tab, “Tags“, is a summary of all the tags you are using in your project. The second one, “Rules“, is the one we are going to use next.

Establish tag rules with SEOcrawl

It couldn’t be easier to activate it:

  1. Name the tag you are going to configure, in this case, “Brand

It is necessary for you to use the exact term (“Brand”) for the system to create the report in the next phase.

This is the most important part: choose the most appropriate condition(s) and the value you are interested in. You can add as many rules as you want to narrow down the traffic shown: different variations of your brand name, the misspelled name if you detect that some people search for it like that and so on.

Brand rules in SEOcrawl
We have chosen “Contains seocrawl” or “Contains seo crawl”.

3. Narrow down the search radius to a specific country or continue with Worldwide, the default option.

Everything is ready for the system to automatically separate not only the current keywords of your project, but also, and this is key, all those that you may have in the future.

In addition, in each and every one of the reports you will start to have the “brand” and “non-brand” filters, that is, those that include branded traffic and those that do NOT include the brand, which will be very useful in the “Rank Tracker”, in the “Top Changes” report and much more!

Non-branded report
When we select “Non-Brand” in the “Rank Tracker”, we are able to see the performance of all our keywords except those that are branded.

Never has such simple functionality been so powerful!

Brand vs Non-Branded performance

Would you be able to tell right now what percentage of your web traffic comes from brand searches and how much from non-brand searches? Once you have done the above automation, you will be able to access a dashboard where you will have all the information at hand.

Brand vs non-branded graph in SEOcrawl
Brand vs non-brand traffic report.

Using a line graph, you can see the evolution of clicks, impressions, CTR and average position of the keywords corresponding to both types of traffic over the last year. Check or uncheck the brand and non-brand checks to see each of them separately.

If you scroll down you will see the heat map with the specific keywords of each tag, as well as the clicks, impressions, CTR and average position of each of them and their evolution.

Heatmap brand vs non-branded

We hope you love the new functionality! And remember: if you want to learn how to get the most out of SEOcrawl, ask us for a DEMO of the product! We will explain to you how to configure it to get the most out of it and you get a 14-day free trial of an Enterprise account, so you can try it at your own pace.

Do you want a completely free DEMO without obligation? Request it now!

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About the author

David Kaufmann
David Kaufmann
I was first introduced to SEO in 2011 and since then it has been a huge part of my life as it is something I am completely passionate about. It's my pleasure to be the CEO of SEOcrawl, an innovative all-in-one SEO software that is changing the way businesses manage their SEO strategies.

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