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How To Analyze Web Traffic (Branded vs Non-Branded)

Cómo analizar tráfico brand y non-brand con SEOcrawl

When analyzing the progress of a web project, it is essential to separate branded and non-branded traffic in order to read the data correctly, but it is not always easy to do so. In SEOcrawl we have launched a new report that will allow you to know what percentage of your traffic responds to branded and non-branded searches, which will help you make better strategic decisions. Do you want to know how it works? Let’s take a look.

Tag Your Keywords Appropriately

A correct tagging of your project’s keywords will make your life much easier when it comes to traffic segmentation and analysis. Learn how to do it step by step:

With SEOcrawl’s new function, you don’t need to take more than just a few seconds at the beginning of your project to have all your keywords automatically tagged. Magic!

Enter your project’s keyword Rank Tracker report on SEOcrawl in the right menu and click on the Keywords option. After accessing the report, open the Search Intention menu, enter either Brand or Non-branded, and click on “settings”. Then, you’ll see this pop up.

Manage tags in SEOcrawl

Next, we will create the rule to define the Brand and Non-Branded keywords in our project.

Activation cannot be easier!

1. The tag, Brand, is set by default and cannot be changed. This way, the report will always be visualized correctly.

This is the most important part: choose the most appropriate condition(s) and the value you are interested in. You can add as many rules as you want to narrow down the traffic shown: different variations of your brand name, the misspelled name if you detect that some people search for it like that and so on.

Brand rules in SEOcrawl
We have chosen “Contains seocrawl” or “Contains seo crawl”.

3. Narrow down the search radius to a specific country or continue with Worldwide, the default option.

Everything is ready for the system to automatically separate not only the current keywords of your project, but also, and this is key, all those that you may have in the future.

Let’s test the filter we have created! On the same Top Keywords report, click on Advanced filters to access the following pop-up menu.

Advanced filters in SEOcrawl

While you can set up a myriad of filters to visualize exactly the data you’re looking for, we’ll now filter keywords by brand and non-branded. This is how we set it up at SEOcrawl:

  1. Exclude
  2. Keyword
  3. Condition – empty
  4. Include a type of condition – empty
  5. Brand
  6. Country (All)
  7. Device (All)

Interesting, isn’t it? Now comes the real magic. You may need to make the distinction between brand and non-branded keywords in almost all your reports, to keep track of the traffic that each of them brings about. Wouldn’t it be great not to set up filters every time? Our Smart Views are here for you!

After defining the filter, click on the Save to Smart View button to add it to the pre-saved views.

Save to smart view in SEOcrawl

From now on, you won’t need to set up the brand/non-branded filter,as ir will be save in SEOcrawl, either for existing ranking keywords as well as future ones. In the future, just follow these steps to access the smart view:

  1. Access the Top Keywords report
  2. Click on the Smart Views option
  3. Choose a Smart View to access
Smart views in SEOcrawl

Never has such simple functionality been so powerful!

Brand vs Non-Branded performance

Would you be able to tell right now what percentage of your web traffic comes from brand searches and how much from non-brand searches? Once you have done the above automation, you will be able to access a dashboard where you will have all the information at hand.

Brand vs non-branded graph in SEOcrawl
Brand vs non-brand traffic report.

Using a line graph, you can see the evolution of clicks, impressions, CTR and average position of the keywords corresponding to both types of traffic over the last year. Check or uncheck the brand and non-brand checks to see each of them separately.

If you scroll down you will see the heat map with the specific keywords of each tag, as well as the clicks, impressions, CTR and average position of each of them and their evolution.

Heatmap brand vs non-branded

We hope you love the new functionality! And remember: if you want to learn how to get the most out of SEOcrawl, ask us for a DEMO of the product! We will explain to you how to configure it to get the most out of it and you get a 14-day free trial of an Enterprise account, so you can try it at your own pace.

Want to test a totally free and no-commitment DEMO? Request it now!

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About the author

Picture of David Kaufmann
David Kaufmann
I was first introduced to SEO in 2011 and since then it has been a huge part of my life as it is something I am completely passionate about. It's my pleasure to be the CEO of SEOcrawl, an innovative all-in-one SEO software that is changing the way businesses manage their SEO strategies.

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